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What’s Up Next?

Right now, you should text “COLLEGE” to 44044.

Up Next is a part of First Lady Michelle Obama’s Better Make Room and Reach Higher initiatives.Here’s why.

Up Next is a free text-messaging tool that sends high school seniors, college students/grads, parents, and educators personalized text messages with reminders and information about the college application process, financial aid, and federal loan repayment options. Sign up for Up Next by texting “COLLEGE” to 44044, and you and your students will receive personalized support on all things college – all through texting.

Research shows that this approach can significantly increase students’ college enrollment and persistence. Students receiving these texts are more likely to enroll in college immediately after high school and persist in college after freshman year!

Up Next guides students through a range of steps toward enrolling in and completing college, sending reminders, information, and encouragement. The automated texts cover topics like taking college entrance exams, applying to a broad range of colleges and universities as well as for financial aid, transitioning to college and navigating new cultural environments, and making informed decisions about initial borrowing and repayment options for student loans.

After texting on your cell phone to sign up for Up Next, you’ll be prompted to respond to simple questions that help tailor content that is appropriate for you. There will continue to be various innovations in the Up Next content over time, from embedding images and video to providing opportunities for students to ask personal questions and receive one-on-one college advising.

Here’s what you can do to help get students, parents, and colleagues signed up for free college support:

  1. Tell students and colleagues about Up Next, and ask them to help spread the word.
  2. Print THIS SIGN and put it up in places where students can see it – classrooms, community spaces, school gyms, etc.
  3. Share about Up Next on social media.

Spread the word, and get students engaged with Up Next!

All students, parents, and educators have to do is text the word COLLEGE to 44044. This takes less than 10 seconds!

For more on Up Next, visit Better Make Room online!

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