By Haley Trost, Signal Vine
Sifting through the replies and forwards and requests begging for attention in my inbox is practically a full-time job these days. To keep up with my actual full-time job, I don’t always give due diligence to the emails steadily piling up—and I’m not the only one suffering from email fatigue. It turns out that a mere 3% of students use email daily. So my question is: Why do we continue blasting emails to students when we know that they, like many of us, aren’t really engaged? Yes, email is easy. Email is fast. But so is text messaging! And compared to that measly 3% of daily emailers, a whopping 90%+ of students are texting every single day. Because students actually read and respond to texts, texting is an incredibly powerful and flexible tool for influencing student behaviors. We need to start meeting students where they’re at—on their phones.